Index
Client workProductionRepresentative client work — ongoing practice
Shopify Theme & Conversion Engineering
Ecommerce platform work across client storefronts: theme architecture that survives design changes, product data that feeds everything downstream, and conversion infrastructure — speed, checkout paths, and failure states.
- Year
- Ongoing
- Role
- Theme architecture, product data, conversion infrastructure
- Disciplines
- commerce · engineering
- Stack
- Shopify / Plus · Liquid · Theme architecture · Metaobjects · Analytics
01What this practice covers
- //Theme architecture: section-based, editable by merchants, versioned like code
- //Product data modeling: metaobjects and fields designed so storefront, feeds, and integrations all read from one source of truth
- //Conversion infrastructure: template performance, checkout path integrity, and honest handling of failure states like out-of-stock and payment errors
- //Platform guardrails: knowing what Shopify handles well, what it handles badly, and what to never fight
02Why the catalog spine first
Most storefront problems that look like design problems are actually data problems: inconsistent naming, missing attributes, unreliable availability. Those break search, feeds, recommendations, and customer trust simultaneously.
So the work usually starts with the product data spine — then theme and conversion work sits on something solid.
03Status
Ongoing practice across engagements. Individual stores are not named here; specifics are shared in conversation.